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Cuide Como Oro La Primera Impresión

No siempre confío en las primeras impresiones, pero las respeto.

Los estudios de psicología afirman que los seres humanos nos formamos una opinión inicial de las personas que conocemos durante los primeros instantes de una interacción.  La relevancia de esta información en nuestras interacciones tanto personales como profesionales nos han…


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Listen To What The Customer Is Listening To

As a business owner, I am keenly aware of the important role that listening plays in our success — which is why I was recently captivated by an alarming statement issued by a noted author and expert in the field of … listening, Julian Treasure (www.juliantreasure.com).  Treasure…


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Cualidades Empresariales Siempre en Demanda

“Por fin. Estamos empezando a ver una luz al final del túnel”. Ese es el consenso general que estoy oyendo de propietarios de pequeñas empresas a nivel nacional. Mientras que estoy de acuerdo con ellos y comparto el optimismo, sigo mirando hacia atrás a la muy reciente (y sigue…


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Fr. Willie – La Cuaresma Romántica

Excelente columna de Fr. Willie sobre la Cuaresma romántica. ¡Enjoy!
la Cuaresma romántica.


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Making The Case For “Family-Centric” Hispanic Marketing

A recent article about Laguna Beach, CA-based, Specialized Promotions Network (SPN) highlights the increasing importance of marketing to Hispanics – with an excellent reference to creating “meaningful engagements” through “family-centric” events allowing your brand to be part of a “passionate experience.”

There’s no question that the key to…


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Cuban dissident praised by Bono ordered to report to police

Juan Tamayo’s excellent article in today’s El Nuevo Herald reminds us all of how oppressive a government can be toward its people.

It’s been happening for more than 50 years in Cuba, and it continues to this very day – make no mistake about it.  Maybe that’s why we’ve become…


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Three Business Cards

I had lunch this week of a friend of mine who works for the largest bank in Europe – larger than BBA and Santander combined with over 100,000 employees…  Anyway, he has three business cards: one for Florida, one for Central America, and one for the Caribbean.

What a waste…


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Two Things: Spoelstra and Small Businesses

First, Spoelstra:  He has a lot to learn from Riley about how a coach is supposed to bring out the best from his players.  Much like business owners and managers… IT’S NOT JUST ABOUT EXECUTION!  If it were only about that, the Heat would have won handedly.  No, beyond execution…


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Marketing to Hispanics Evolving… Finally

As expected, the 2010 Cenus is revealing some impressive facts ref Hispanic demographics – which leads to some unexpected conclusions about Hispanic trends…  This article on Marketing to Hispanics shows just how quickly major corporations are reacting to these trends.  Of particular interest to me is the departure (finally) from…


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New Twist To Hispanic Demographic Growth

The cover story in the May issue of Hispanic Business Magazine, Growing Hispanic Presence, provides an excellent summary of the 2010 census while tracking demographic trends.  From population growth in the unlikeliest of places to the one trillion dollars in purchasing power the numbers are staggering.  But perhaps the most…


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